Panel Discussion on Future of Digital for Marketing and Companies
Join us on 29 August, 10 am at Booth 1004 for a robust and honest discussion on the progress of the
digital evolution, current state of digital maturity in companies and just what is the fuss around
Generative Artificial Intelligence (Gen AI). We discuss insights around:
How far have companies evolved in their digital engagement strategies
What is the impact seen currently with Gen AI on marketing and companies
What are some practical applications for AI and implications to consider in its use
Jaslyin Qiyu (Moderator)
Founder,
Mad About Marketing Consulting
More about our speakers:
Featuring:
Will Lee
Founder,
That Marketing Guy
Joel Wong
Managing Director,
Social Jet
This event is jointly organized by:
Crispian Leong
Regional Head of Marketing,
Pet Lovers Centre
Will Lee - Will is the Founder and Managing Director of That Marketing Guy. He is armed with over 15 years of both agency and client-side experience in Branding, Advertising, and Marketing Communications, having supported MNCs and SMEs (and everything in between). With more than 8 years of management and leadership experience, Will is a hands-on leader, whom you can rely on to ensure project success - from strategic direction, maverick ideas to executional excellence. He is the original ‘that marketing guy’, with a dose of dad humour, whom clients rely on for strategic counsel. Connect with Will here.
Joel Wong - Joel is a seasoned entrepreneur with extensive experience in e-commerce and social media. He has expertly leveraged paid media and various digital marketing strategies to scale brands successfully. Building on his online success, Joel has launched several ventures, including a new homeowner portal featuring over 200 interior design firms. Currently, Joel dedicates his efforts to running Social Jet Singapore and the UGC Influencer Network, which operates in both Singapore and Malaysia. His leadership in these initiatives showcases his commitment to driving innovation and growth in the digital marketing landscape. Connect with Joel here.
Jaslyin Qiyu - With over 20 years of B2B and B2C brand, marketing and communications regional experience in various industries, Jaslyin specializes in brand building, client experience management, content strategy, multi channel performance marketing, and mobile engagement and optimization strategies. Prior to being the Founder of Mad About Marketing Consulting, she has managed regional marketing teams across Asia Pacific in global MNCs including Citibank, EY, JLL, Kantar, Credit Suisse and State Street, driving marketing transformation, building go-to-market strategies and setting up high performing marketing teams from ground-up. A self professed data and customer insights fanatic, she believes that a good company knows the pain points of their customers and value they can bring to address them, while a good campaign delivers on that promise in a compelling and measurable manner. . Connect with Jaslyin here.
