Panel Discussion on Is Social more for Branding or Selling?
Join us on 28 August, 2 pm at Seminar Theatre 5 for a rousing discussion on the state of Social Media Revolution and Influencer Marketing, new social channels and ways to maximize ROI on them.
The consumer social media revolution really started way back when Facebook took over the landscape and dominated for a good period till Tik Tok came into the picture, fueled by the rise in popularity of Social Influencer marketing. With the advent of technology, the social media channels are now evolving faster than ever with new formats and ways of targeting, engaging and even converting your audiences.
But what are some of the less talked about myths, realities and truths about social media marketing that you should know before you jump onto the bandwagon of the next trending social media platform? Importantly, how should you make your current social media content and tactics work better for you in terms of ROI?
Join our panel of experts from both the agency and client side who will lend their perspectives for a buzzing discussion around:
The Truth about Social and its Role in Brand, Connection and Conversion
The Myths and Reality of Social Influencer Marketing
Maximize Your ROI on Different Channels: Tik Tok or Not?
This event is also featured on the Asia Business Show’s Main Agenda here
Jaslyin Qiyu (Moderator)
Founder,
Mad About Marketing Consulting
More about our speakers:
Featuring:
Joel Wong
Managing Director,
Social Jet
This event is jointly organized by:
Mystery Guest
Social Influencer
Joel Wong - Joel is a seasoned entrepreneur with extensive experience in e-commerce and social media. He has expertly leveraged paid media and various digital marketing strategies to scale brands successfully. Building on his online success, Joel has launched several ventures, including a new homeowner portal featuring over 200 interior design firms. Currently, Joel dedicates his efforts to running Social Jet Singapore and the UGC Influencer Network, which operates in both Singapore and Malaysia. His leadership in these initiatives showcases his commitment to driving innovation and growth in the digital marketing landscape. Connect with Joel here.
Jaslyin Qiyu - With over 20 years of B2B and B2C brand, marketing and communications regional experience in various industries, Jaslyin specializes in brand building, client experience management, content strategy, multi channel performance marketing, and mobile engagement and optimization strategies. Prior to being the Founder of Mad About Marketing Consulting, she has managed regional marketing teams across Asia Pacific in global MNCs including Citibank, EY, JLL, Kantar, Credit Suisse and State Street, driving marketing transformation, building go-to-market strategies and setting up high performing marketing teams from ground-up. A self professed data and customer insights fanatic, she believes that a good company knows the pain points of their customers and value they can bring to address them, while a good campaign delivers on that promise in a compelling and measurable manner. . Connect with Jaslyin here.
