Mad About Marketing Consulting is the epitome of why everyone should be
Mad At About Marketing
Why Mad About Marketing Consulting?
Mad About Marketing Consulting is a comprehensive Marketing Advisory firm specializing in both B2B and B2C strategies.
One recurring theme across various industries is the widespread opinion about marketing; many believe it should address numerous business challenges. However, not all marketing professionals possess the capability to deliver on these expectations.
That's where Mad About Marketing Consulting steps in due to our experience in more than just marketing strategies. We are also experts in change management, customer experience excellence and people, process and platform optimization .
We serve as trusted advisors for C-suite executives, collaborating with you and your teams to unlock your marketing potential through strategic transformation, ultimately leading to improved business and marketing outcomes. We support your go-to-market initiatives and marketing transformation efforts while ensuring you have the right people, process and platform to achieve your objectives.
Our Values
We are people centric, driven by our passion for solving problems. We think with empathy and act with integrity at all times.
What is Mad About Marketing Consulting?
Mad About Marketing Consulting offers both B2C and B2B clients marketing advisory services on marketing transformation and go-to-market strategies, starting with needs based identification and solution development for your process, people and platform needs.
We can either work with your existing marketing or sales team, network of creative, media or tech agencies OR serve as Your Outsourced Marketing Function on a retainer or project basis to develop sustainable solutions that best align with your priorities across:
Brand Building and Management
Marketing and MarTech Transformation
Content Strategy and Content Marketing
Social Media Selling and Profiling
Customer Experience & Change Management
Digital and Mobile Optimization & Personalization
Strategic Communications
Find out more about our Services Here OR Catch Us in Action at any of these Events. Read our Founding Story here!
Case Studies
A new business started from scratch in 2013, client is a HR consultancy and head-hunting search firm targeted at the Asean region
Provided business and marketing advice on how to get started with Branding, Value Proposition, Targeting and Engagement model
Development of their website, brand playbook, digital media campaign strategy, working with their tech and design team
A new Singapore based business that started from scratch in 2013, client is a pre-school targeted at the affluent families and expats
Provided marketing advice on how to get started with Branding, Value Proposition, Targeting, Engagement and Client Acquisition strategies
Led the development of their brand proposition and playbook, employee proposition and playbook, digital media and offline campaign strategy working with their designated designer and tech team.
An established bank founded since the 1990s that is looking to transform their marketing practice as a business enabler.
Provided deep dives and ideation workshopping sessions to unlock pain points around their current people, process and platform and uncover ways to improve them in a cost efficient manner.
Streamlined their MarTech stack, transformed their marketing team function into an agile team, enhanced marketing and business engagement.
Ongoing services include culture and change management, marketing and sales enablement, content strategy and campaign optimization strategy. Read the Case Study on how we are working with them so far!
Others - WealthTech start-up providing robo-advisory services in Asia, wellness coaching firm in Asia, digital learning academy, corporate and independent financial and insurance advisory providers and more…
How We Work
For Marketing Advisory and Consultation Services - Submit Your Request > Consult Call > Recap and Agreement > Scoping + Proposal > Deep Dives > Proposed Plan > Implementation > Review/Debrief
For Other Services - Submit Your Request > Consult Call > Proposed Agenda and Agreement > Implementation > Review/Debrief
*All clients will sign a mutual non disclosure agreement (NDA) before we proceed for scoping/agreement for confidentiality purposes and to avoid conflict of interests.
Special rates and packages available for Start-Ups (less than 1 Million annual profit), Charities, Non-Profit Organizations, Healthcare and Educational Institutions.
What Others Have Said…
“I have no hesitation in recommending and endorsing Jaslyin. She has a great ability to lead and guide the C-suite towards a transformative journey to integrate the business, sales and marketing teams in working towards a new solutions model. She understands and successfully navigates complex structures both across geographies and business lines. She always brings a fresh and visionary perspective to business challenges. She’s unique in identifying and designing the right approach but also in executing it ”
“Jaslyin is a detailed orientated marketing professional with the ability to work around any obstacle or commercial hurdle placed in front of her. As a provide, I have found Jaslyin to be a pleasure to work with, providing her expert insight and support as well as commitment to seeing 100% value is achieved from every task we’ve undertaken together.”
“In her role as a marketing mentor, she efficiently identified our clients’ challenges and proposed relevant solutions. Beyond this, she actively guided them through the implementation of said solutions, taking additional care to ensure a comprehensive understanding of her feedback. Personally, Jaslyin is characterized by warmth, friendliness, positivity, and a sense of responsibility. I look forward to collaborating again in the future!”
“Jaslyin has great experience in marketing with valuable skills and abilities in creating from scratch or working with and enhancing a content strategy, ensuring it is closely aligned with the target audience with an excellent understanding of how to implement this successfully in a large corporate environment.”
“Jaslyin has been working with us on an initiative to elevate our marketing capabilities by focusing on People, Process and Platform. Throughout our interactions with her, Jaslyin has demonstrated exceptional ability in assimilating and analysing a vast amount of information, and offering thoughtful recommendations based on her deep industry expertise. She is also flexible in her approach, always ready to provide alternatives and adjust her recommendations based on user feedback and changing circumstances. We are especially appreciative of her willingness to go the extra mile to ensure we get the most value from our engagement with key vendors and agencies.”