Vietnam Market Lead

With over 12 years of comprehensive marketing experience across B2C and B2B sectors, Nguyen Thi Nhu Ngoc is a versatile marketing professional with proven expertise in corporate branding, strategic marketing, consumer insights, and multi-channel campaign execution. She has demonstrated success in diverse industries including advertising production, blockchain technology, market research, education, and academia for ME Group Asia, s6k Labs, and Worldpanel by Kantar Vietnam. Her data-driven approach combined with creative vision has consistently delivered measurable results and contributed to organizational growth throughout her career.

Ngoc excels in developing comprehensive marketing strategies that align with business objectives while maintaining a keen focus on market trends and consumer behavior. Her extensive background in market research has cultivated a deep understanding of consumer insights and data analytics, which she leverages to drive impactful marketing initiatives. With exceptional leadership qualities and proven ability to mentor teams, she creates collaborative environments that foster innovation and professional development.

On the educational front, Ngoc holds a Bachelor's degree in International Business Administration from Foreign Trade University and multiple professional certifications including Digital Marketing from Google Square, Content Marketing and Social Media from Circus Street, and Transformational Leadership from Dale Carnegie Training. She has also completed Strategic Planning training at AIM Academy Vietnam.

On the professional front, Nguyen has been recognized with multiple industry accolades including the Kantar Best Digital Campaign Award (2021) and Production House of the Year through her leadership at ME Group. She is renowned for her expertise in market research, consumer insights, and data analytics, having spent over 7 years in the FMCG and retail research sectors.

As part of her commitment to professional development and team growth, Nguyen dedicates significant effort to mentoring younger colleagues, particularly focusing on understanding the motivations of Generation Z, encouraging innovative thinking, and empowering team members to take ownership of their work. Her leadership philosophy centers on creating inclusive environments that foster collaboration and drive measurable results.

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