The Dying Empathetic Leadership
In all my years of working, I have come across very few truly empathetic leaders who are genuine in their treatment of their employees and customers.
Some I wish I can work with them longer when I choose to move on for other reasons as I know they would have taught me a lot more than I know now in terms of thinking, doing and communicating with empathy.
Empathy is something not every senior management or leader has unfortunately and it’s very telling in their behind-the-scenes speech and actions.
It’s undervalued simply because leaders don’t really get rated on their ability to connect with their employees and treat them with empathy.
I have witnessed many failures in terms of leaders in 1) not communicating emphatically to their people, 2) not showing true empathy in trying to understand the challenges faced by their workforce and 3) not listening with empathy when their employees provide feedback through forums.
It ends up being lip service or more trying to appear to do what is expected of them to look good and not because they genuinely care.
Classic examples are when there are organizational layoffs or restructuring.
The onset of how decisions are made have nothing to do with empathy but rather the bottom line of cost, profitability and returns.
That is why things never really change for the better in the longer term for most organizations and their leaders that make decisions without empathy.
Over the years, I have been privy to how such decisions are made, sometimes callously and without even sound logic. Rather, it’s more a stop-gap and band-aid approach where true impact on the people are not even considered in the decision making process.
What is worse though is the way such changes are communicated or not communicated to the workforce.
They talk about stock prices, shareholders equity and customers but forget their employees, the backbone of the company carrying that mission on their shoulders and believing in the promises made during the town halls, leadership emails and pep talks.
Poorly worded communications, which is as clear as mud and clueless management sitting around trying to find the right things to say or lend some insights to their team doesn’t help either.
Good, solid, reliable and empathetic corporate communications is a dying art in this sense.
For any self respecting CEO, my advice is to at least make sure you have a solid and empathetic communications advisor if you, yourself are not empathetic by nature.
Empathy might not bring you immediate revenue but it will have longer term benefits to the organization as you will make decisions that actually solve problems for both your customers and employees for the longer term.
Less attrition, less churn and more sustainable growth.
About the Author
Mad About Marketing Consulting
Ally for CMOs, Heads of Marketing and C-Suites to work with you and your marketing teams to maximize your marketing potential with strategic transformation for better business and marketing outcomes.
